This is the page when you type in "California Ballot" in google images
Dear Frank Rich,
I’d like to call your attention to our new website, www.circlevoting.com, because it may be an answer to your critique that the internet and social networking “have done little, if anything, to hobble those with such traditional means as big lies and big money” [1].
We believe the best defense against big lies and big money is our circle of friends and family. For example, bad movies with big stars and expensive marketing campaigns often do well the first week but then die because of “word of mouth.” We’ve taken this one step further.
At our website we give users access to the opinions of their Facebook friends organized by their own individual ballot. As on Twitter, each visitor may choose to follow only the friends whose opinions and knowledge they respect.
We’ve made it easy to vote wisely with the help of your friends. And smart voting is the best defense against big lies and big money.
We have started in California, so I encourage you to check out our California material.
Murray Edelman
Distinguished Scholar, Rutgers University
Co-founder, Circle Voting